We are designers, technologists and educators.
Fabriko is a design led Social Enterprise that's dedicated to developing local and international talent through the smart use of emerging technology.
Starting my pursuit of purpose in advertising in the late 90s, right as we transitioned into the world wide web, I have been a practitioner throughout the rise and fall of many technologies. At every opportunity I have deep dived into digital, from classic multimedia development through to mobile Apps, 3D printing to IoT. Technology will always be evolving, but the fundamental craft of understanding a problem at a human scale then devising the appropriate response, is a skill that cannot be disrupted.
My usual approach is that of an early adopter - figuring stuff out before the users manual exists. I believe that without a hands-on approach, curiosity and a genuine practical understanding, you cannot fully realise the latent opportunity. You are merely applying secondhand knowledge and theoretical opinion. As innovators we should be always testing our assumptions and aiming to continuously improve outcomes and impact.
This open mindset has led me to become a strong advocate of Human-Centred Design. A process where you invest time in getting to the nub of the ‘real’ problem. The further you dig into a problem, the more opportunity begins to show. It’s the skill of a designer to notice these opportunities, dream a creative response, then bring it into reality. Grounding an idea that has a positive impact is when design creates value.
Having spent the first half of my career in the music industry, I witnessed the digital democratisation of music completely dismantle the traditional players. Artists no longer needed record labels to connect to audiences. If you could build your own audience you now held the power. As more people had access to music less people were paying for it, so live visceral experiences and the digital world became the new normal.
Leveraging this new form of consumption I worked on bringing brands into major music festival through experiential engagements that made people happy. I also spent a few years building online audiences around common music interests which had now become highly valuable.
From here I moved onto city branding and global connection strategies for Universities. Since entering the higher education sector I have been boring people with my vision for the future of higher education now that the democratisation of knowledge is shifting the way in which we can learn and connect.
Everything I have worked on in my career has had the brand at its core. It doesn’t matter what kind of disruption is happening around you, the most important thing is for your brand to resonate with an evolving world.
If you want to know more, let’s chat.